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We all want to anticipate the future and be able to guess what will be the trends and news for the next year in SEO. The future of SEO is full of news for all SEO experts.
In the words of Sundar Pichai,
“For us there was a turning point. Three or four years ago we discovered the power of voice recognition and computer vision. ” They know it is a great project and it will not be easy: “It is going to be long, it takes a lot of training, but we are starting to move soon. Internally we knew that we had to do it ”
The future of SEO is voice , it is an increasingly clear trend and the end of the screens is getting closer. Of course not for all devices, the screens will be necessary for thousands of users but not for millions like right now. We also have to understand that technology advances and the voice gives us much more facilities than the tactile. Perhaps that is why Google voice searches have risen so much in the last year, another symptom that the era of voice is beginning.
Yes, the future of SEO is the voice but the present is not yet, so we must continue working on link building, PBNs, and content, that will always be king.
SEO Trends 2020
It is not a secret that Google has been giving great importance to local SEO for some time. They are determined to create a smart search engine and part of it involves knowing where you are and showing you the closest location.
Local SEO is used mostly for businesses and services, so registering with Google my Business is no longer an option, but an obligation.
Part of this complex web of SEO also goes through mobile. Thanks to smartphones, local SEO makes more sense. Imagine, you are in the “X” street of Madrid or Barcelona and you need to withdraw money, you want to eat a good steak or go to the movies, because of course, you get your mobile and the local SEO will take care of the rest. In short, what the search engine wants is to be able to give us results based on our location and we have to be prepared for it.