However, not all companies have massive budgets that their well-established competitors do, and some do not have the adequate marketing experience needed, making it harder for smaller companies and start-ups to make a significant mark.
But fear not, there are ways that even start-ups and small companies can increase their visibility and drive more traffic to their website – regardless of their budget – and we are going to share three important tips with you to help you do just that:
1. Start a Blog
Blogging is becoming increasingly vital for all businesses with a website, as it is a way that you can drive traffic to your website through relevant information and articles.
Blogging provides your customers and potential customers with an additional reason to visit your website, as well as a way to ensure they come to your website for trustworthy information and advice.
Convirza ran an experiment where they published 150 blog posts in 50 days, and received staggering results across the board. From day 1 to Day 50, their blog traffic increased by 210%, their blog organic traffic increased by 514%, their blog referral traffic increased by 910%, their blog direct traffic increased by 201%, and their entire site organic traffic increased by a whopping 69%.
These statistics prove that blogging, frequently, will increase the traffic to your blog without a doubt.
2. Promote on Social Media Platforms
Social media plays a huge role in not only people’s day-to-day lives, but business’s day-to-day functioning too, and utilising it well will help you to drive a significant amount of traffic to your blog.
Facebook has cut back on their organic reach which, in turn, affects your overall reach. This means that you will need to secure a budget in order to boost specific Facebook posts you make and campaigns you run in order for more people to see them. You can boost posts on both Twitter and Instagram, too.
When it comes to choosing the social media platforms you want to use for your business, it is advisable to invest in the ones that suit your brand best, as investing your time and money into all of them is not in your best interest.
3. Build an Email List
Building an email list is important for a number of reasons, but the most important reason first and foremost is so that you can distribute monthly (or weekly) newsletters that will drive traffic to your website.
To collect visitors’ email addresses, make sure you install a plugin on your website that allows them to opt-in to receiving newsletters. You can do this via a pop up, through competition entries, and through a sign up process your potential customers need to go through in order to purchase products or services online.
By following the three tips mentioned in this article, you will be able to slowly but surely drive more and more traffic to your website.