Marketing in a Connected Meritocracy: 3 Simple Tips

Marketing in a Connected Meritocracy: 3 Simple Tips

The social web has turned our environment into a meritocracy, a place where effective marketing is extremely hard to perform. Both concepts are, in fact, intrinsically incompatible. The latter is basically about telling people “My products and my services are really (really!) great and you will be truly sorry if you don’t get them for …

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