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Hybrid Marketing: When thought Leadership Meets Internal Communication

It sounds like an unlikely combination: internal communication and thought leadership. While the former usually aims to inform and create change amongst the internal staff, the latter is usually deployed as a means for a company to stand out from its many competitors. Yet, in some cases, thought leadership can greatly reinforce the impact of internal …

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The thermodynamics of marketing

The Thermodynamics of Marketing

Thought-leader Peter Hinssen wrote an inspiring opinion article about the thermodynamics of organisations, based on his new book The Network Always Wins. Though it’s a high level piece, the approach it describes is very down to earth. Basically, Hinssen writes that most companies go through 3 stages in their life cycle (or 4 if they stop evolving). They …

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How to optimize your organization and create a great place to work?

How to Optimize Your Organization and Create a Great Place to Work?

Many organizations are under a lot of strain. This obviously has repercussions on their employees: they feel a tremendous amount of pressure, exhaustion and a lack of recognition for their efforts. Ill-adapted so-called ‘productivity tools’ are making matters worse. It’s time to change. Time to rethink the structure of organizations and the function of technology …

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Corporate Innovation: Time for Triple Speed?

Corporate Innovation: Time for Triple Speed?

In recent years we had a lot of futurists, consultants and thought leaders scaring corporates with the message that startups are coming to tear them apart and steal their customers… Again other futurists, consultants and thought leaders, or the same ones, screamed with volume the need for corporates to operate like startups to stay in …

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Digital transformation should focus on capabilities to get work done

Digital transformation should focus on capabilities to get work done

A solid digital transformation strategy goes far beyond  fancy tools and platforms. The actual work and business processes that the tools are intended to help, should be the real center of attention. Yet still so many business leaders, IT managers and CIOs seem to make the mistake focusing on the bits and bytes. When they …

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