Google Analytics

Three tips for driving traffic to your website

Three Tips for Driving Traffic to your Website

However, not all companies have massive budgets that their well-established competitors do, and some do not have the adequate marketing experience needed, making it harder for smaller companies and start-ups to make a significant mark. But fear not, there are ways that even start-ups and small companies can increase their visibility and drive more traffic …

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Analytics roles vs Business Intelligence roles

There seem to be endless articles prescribing the reasons the top goal has failed over the years.  The technology is ahead of the business.  The business didn’t know what questions to ask.  The service provided was seen as being technical in nature.  The list of hackneyed one liners goes on. The answer is simply the …

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Tips for working on Google analytics:

Tips for working on Google analytics

The analytics and business intelligence spaces are frequently poorly executed spaces.  After more than a decade operating in this space, I believe I’m beginning to understand why.  With a background in software engineering, and a dozen engagements in the financial, manufacturing, logistics, and resource sectors, the narrative has been strikingly familiar.  This is an attempt …

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